1952 until today
In May 1952, businessman Wilfried Rosbach founds the company WIROS Wilfried Rosbach by entering it in the Krefeld Commercial Register.
The business is based on the distribution of consumables for the operation of looms in the domestic and Western European textile industry. For nearly three decades, the mainstay of the company is the exclusive distribution of safety straps and picker bands made of a special material produced in Germany, as well as the supply of possum fur from Tasmania
The uptake of production outsourcing to Asia, as well as technical innovations, lead to the decline of the European textile industry. Within just a few years, the need to adapt to these new conditions becomes dramatically and unavoidably apparent.
During this difficult time, Wilfried Rosbach begins an intensive search for other fields of activity. Through his contacts, he becomes aware of the emerging market in disposable medical products.
Even at this point, the procurement markets are mostly in Asia.
In the belief that the disposable products sector is going to enjoy a bright future, Wilfried Rosbach ventures into the import trade and begins building sales to wholesalers and retailers, both in Germany and abroad.
The company is renamed WIROS Wilfried Rosbach GmbH. Its trade in the field of disposable products for the medical industry expands.
Regular visits to Asia strengthen supplier relationships from the outset.
In 1993, management of the company transfers to the second generation.
In the following years, the product range is extended to address the need for disposable products in other sectors, and more attention is placed on export markets.
Successful business development necessitates the expansion of the company’s storage capacity, as well as a more professional handling of logistics. Since 2009, warehouse logistics has been in the reliable hands of our partner Kreykamp, based in Nettetal.
The purchase of modern office space in Willich in 2011, as well as the increased number of employees, signals the company’s continued positive development. This is the foundation upon which the future development of the business will be successfully managed, in co-operation with and for the benefit of our customers.
In 2015, our warehouse service provider opened a new 2,500 m² modern warehouse. This means that we now have a total storage area of approx. 10,000 m² at our disposal.
All these measures ensure that logistics processes are organised more efficiently and that we can offer our customers a reliable service even at peak times and with an expanded product range.
Our brand is constantly evolving! The tried-and-tested care&serve logo remains a familiar symbol of safety, reliability and expertise, but has been given a clearer, more modern design. Our packaging also has a new look: more structured, more modern and even clearer - for better orientation and clear recognisability.
With this design evolution, we are ensuring that our brand will continue to stand for quality, trust and service in the future.
As of 1 January 2025, the business activities of Wilfried Rosbach WIROS GmbH have been taken over by Mr Thomas Weis, owner and Managing Director of WMC Medical Consulting GmbH in Pulheim.
The high-quality product portfolios of both family-owned companies complement each other very well and form the basis for a more extensive range of products and diverse development opportunities in the coming years.
Further information about WMC Medical Consulting GmbH can be found at
www.wmc-medical.de.
This change represents a significant milestone for us, and we are firmly convinced that it will also bring numerous benefits for our valued customers.
Continuity and reliability remain the benchmarks for our joint activities!
This step secures the long-term successful co-operation with our customers and suppliers and creates new potential for future innovations and developments.
We care&serve together.
WIROS continues to develop sustainably through digital innovations and process optimisation. Important milestones are reached, such as the digitalisation of ISO9001, automated price list dispatch, intelligent order templates, etc., to name just a few examples.
Our philosophy:
Efficiency, precision and customer focus. With these principles, which are important to us, we are able to achieve great things with lean structures and quick decisions and offer our customers competitive advantages on the market.
